borrowing brilliance

I got to watch David Murray explain his new book when he was on tour in Seattle and I was impressed enough to pick-up "Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others" to read over vacation.  I've always been jealous of those rare creative folks able to pick cool new ideas out of the air and I was drawn to the promise of learning the card-trick myself.

The book is part business, part biography, and a good chunk psychology.  The author skips between these modes and keeps things moving and interesting.  I also happen to enjoy business, biography, and psychology.  Murray lays out steps for generating creative ideas that I found particularly illuminating, and explains how both current science and historical figures relate to said steps.

I read lots of books, but this one is more useful than most.  It contains practical advice for creative ideas that I've not read anywhere else.  It also contains a nice reading list of other like-minded texts that I've already started chewing through.

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